Cefiore's "Fro Yo Yourself!" Online Video Contest Rules

NO PURCHASE NECESSARY. Open to Legal Residents of the United States and District of Columbia, age 18 and over.
CONTEST PERIOD: The Sweeten Your Summer with Cefiore Video Contest begins at 12:00:01 PM Eastern Time (ET) July 28, 2008 and ends at 11:59:59 AM on October 15, 2008 (the “Contest Period”).
HOW TO ENTER: During the Contest Period, visit www.cefiore.com click on the contest link to watch the promo video of the contest. Review ‘Contest Rules’ and click “Submit Your Video Now” which will direct you to www.youtube.com/cefiorefroyo. Upload a video (between 30 and 60 seconds) directly to the YouTube Cefiore Group page showing how much you love Cefiore. The Entry must include Cefiore’s frozen yogurt product(s) in Cefiore’s cup and/or feature an actual Cefiore location. Each person appearing in your video must be 18 years of age or older. Entries become the property of Cefiore and will not be returned. Personal information collected from entrant will be used solely for the purposes of the Contest and to notify the winners, and will not be re-used, sold or shared in any manner by Cefiore or any third parties.
To submit your video, you must read and agree to these rules by clicking the submit button. You agree that by submitting this video, you relinquish all rights, as outlined herein, and the video, its characters and content becomes the property of Cefiore.
If you are not a registered YouTube user, you must register an account with YouTube by entering your details online. YouTube's terms and conditions will apply.
CONTEST ENTRY REQUIREMENTS:
Entrants must comply with registration instructions when submitting their video.
The video must be between 30 seconds to 60 seconds maximum. The video must not contain brand names or trademarks other than the Cefiore’s brand name and trademarks. One (1) video submission per person and/or email address.
Entry must be in keeping with Cefiore’s image and may not be offensive, as determined by Cefiore in its sole discretion, nor can it defame or invade publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any person’s rights.
Only Cefiore’s theme song or original music created by entrant can be used for the video submission.
The Entry may not contain obscene, lewd or inappropriate images or text including no nudity, acts of violence or acts that appear to cause harm, as determined in Cefiore’s sole discretion. Any Entry Material or portion thereof that is, in the Sponsor's sole discretion, obscene, profane, lewd, defamatory, contains any third party materials, or otherwise violates or infringes (or may infringe) any copyright, trademark, logo, mark that identifies a brand or other proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity, or is otherwise objectionable, will not be considered and may disqualify the Entrant. Therefore, clothing worn in the video should not contain any visible logos, drawings, cartoons, phrases, trademarks or other third-party materials. Entrants may not copy or otherwise plagiarize material from any source. Sponsor has the sole discretion to determine whether a video qualifies as an Entry. All Entries must be the sole, original work of the Entrants. Entries become the property of the Sponsor and will not be acknowledged or returned. Entrants and winners acknowledge and agree that their Entries become the property of the Sponsor, which thereby has the right to edit, adapt, modify, reproduce, promote and otherwise use Entries in any way it sees fit. Automated, script, macro or robotic Entries submitted by individuals or organizations will be disqualified. If, in Sponsor's sole discretion, the Entry appears to have resulted in any injury or bodily harm, it will be rejected. Entries must be in keeping with Sponsor's image and may not be offensive, as determined by Sponsor in its sole discretion, nor can it defame or invade publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any person's personal or proprietary rights. In such an event, the Entry will not be posted online and will be disqualified from the Contest. Any Entry not in compliance with the above will be disqualified. By entering, you agree to waive any rights you may have to the Entry submitted.

JUDGING CRITERIA
All video submissions submitted within the ‘Contest Period’ will be judged by a panel of judges at Cefiore based on the following critiera:
• Originality & Creativity – 30%
• Communication of Cefiore brand – 40%
• Overall Appeal – 30%
Judges' decisions are final with respect to all matters relating to the Contest. By participating, Entrants agree to the Official Rules and the decisions of the Judges, which shall be final and binding in all respects.

GRAND PRIZE AND WINNER NOTIFICATION
GRAND PRIZE (1): $2,500 Award in the form of a check and free frozen yogurt (5oz) for 1 Year. Winner will be given a voucher to redeem for one (1) free frozen yogurt per week for 52 weeks at a retail location. Sponsor who reserves the right to substitute a prize (or portion of prize) of equal or greater value in the event the prize is unavailable. Taxes related to the prize are the responsibility of the Grand Prize Winner.

NOTIFICATION: On or about September 20, 2008, Fioretto Franchising Corp. will notify the potential Grand Prize Winner by email and/or telephone. Grand Prize Winner will be required to sign and properly execute, liability waiver, and where legal, consent to publicity (collectively called “Release Forms”), and return them within three (3) days of issuance. If the Release Forms are returned as undeliverable or if a potential winner fails to properly execute and return all forms described herein by the specified deadline, the prize will be forfeited and awarded to the next runner-up.

If a Grand Prize winner is unable to participate in or accept the prize or any portion of the prize package for any reason, the Sponsor shall have no further obligation to the Grand Prize winner and prize will be awarded to a Runner-Up, time permitting. All expenses relating to acceptance and use of any prize that are not explicitly listed herein as being awarded, including but not limited to meals, ground transportation, payment of taxes, are responsibility of the winner. No substitution, barter, transfer, or assignment of prize permitted, except by Sponsor at its sole discretion. Sponsor reserves the right to substitute a prize of equal or greater value if entire prize or a portion of a prize is unavailable

ELIGIBILITY: This Contest is open only to legal residents of the 50 United States including the District of Columbia, 18 years of age or older at the time of entry. Employees of Cefiore, and its affiliates, subsidiaries, advertising and promotion agencies, including Verse Strategic Communications., prize suppliers, and their immediate families (spouse, parents, children, siblings and their respective spouses) and individuals living in the same household as such employees are ineligible to enter or win the Contest. Void in Puerto Rico and where prohibited by law. This Contest is subject to all applicable federal, state, provincial and local laws and regulations. All federal, state and local taxes are the sole responsibility of winner (or the parent/guardian if winner is a minor in his/her state of residence).

LIMITATION OF LIABILITY: BY PARTICIPATING IN THE CONTEST, ENTRANTS AGREE TO ABIDE BY THE TERMS OF THESE OFFICIAL RULES AND THE DECISIONS OF THE JUDGES, WAIVE ANY RIGHT TO CLAIM AMBIGUITY IN THE RULES, AND RELEASE, INDEMNIFY AND HOLD HARMLESS THE SPONSOR, PRIZE SUPPLIERS, VERSE STRATEGIC COMMUNICATGIONS., AND EACH OF THEIR AFFILIATES, SUBSIDIARIES, ADVERTISING AND PROMOTION AGENCIES AND THEIR RESPECTIVE AGENTS, REPRESENTATIVES, OFFICERS, DIRECTORS, SHAREHOLDERS AND EMPLOYEES, (COLLECTIVELY, “RELEASEES”) FROM AND AGAINST ANY INJURIES, LOSSES, DAMAGES, CLAIMS, ACTIONS ANY LIABILITY OF ANY KIND RESULTING FROM OR ARISING FROM PARTICIPATION IN THE CONTEST, OR ACCEPTANCE, POSSESSION, USE, MISUSE OR NONUSE OF THE PRIZE THAT MAY BE AWARDED. EXCEPT AS SET FORTH BELOW, ENTRANTS AGREE THAT VENUE AND JURISDICTION SHALL BE EXCLUSIVELY IN THE FEDERAL AND STATE COURTS LOCATED IN THE STATE OF CALIFORNIA AND ANY AND ALL DISPUTES SHALL BE GOVERNED BY THE SUBSTANTIVE LAWS OF THE STATE OF CALIFORNIA WITHOUT REGARD TO THE CONFLICTS OF LAWS PRINCIPLES OF ANY JURISDICTIONS.

ADDITIONAL TERMS AND CONDITIONS: If an entrant changes his/her telephone number, email address and/or street address after he/she enters the Contest, it is his/her sole responsibility to notify the Sponsor by (postal) mailing notice to Verse Strategic Communication’s address (listed below) to be received by the end of the Entry Period. Releasees are not responsible for printing or typographical errors in any Contest related materials; or for transactions (including Entry submissions) that are lost, misdirected, fail to enter into the processing system, or are processed, reported, or transmitted late or incorrectly or are lost for any reason including computer, telephone, human or other error; or for electronic, computer, or telephonic malfunction or error, including inability to access any web site associated with this Contest, or process any transaction thereon. If in the Sponsor's opinion, there is any suspected or actual evidence of electronic or non-electronic tampering with any portion of the Contest, or if computer virus, bugs, unauthorized intervention, fraud, or technical difficulties or failures compromise or corrupt or affect the administration, integrity, security, fairness, or proper conduct of the Contest, the judges reserve the right at their sole discretion to disqualify any individual who tampers with the entry process and or void any Entries submitted fraudulently, modify or suspend the Contest, or to terminate the Contest and award the remaining prizes using all eligible, non-suspect Entries received as of the action requiring such termination. Sponsor reserves the right to modify or terminate the Contest in its entirety at any time and at its sole discretion. The Contest may be terminated or modified prior to the stated expiration date, if so, a notice will be posted on www.cefiore.com. Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Contest is a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Any attempts by an individual to access any web site associated with this Contest via a bot script or other brute force attack or any other unauthorized means will result in the IP address becoming ineligible. Use of automated entry devices, or Contest entry services or programs are prohibited.

OWNERSHIP AND USE OF ENTRIES: All entries (both winning and non-winning) become the sole property of Sponsor and will not be returned. Sponsor reserves all rights, including the right to edit, publish, use, adapt, modify, or dispose of any Entries, proper names, likenesses, photographs, and/or city/states or Provinces for advertising and promotional purposes in all media (including and without limitation, the Internet) without additional compensation, except where prohibited by law. Submission further constitutes entrant’s assignment and transfer to Sponsor of any and all rights, title and interest in the entry, without limitation, including all copyrights and trademark rights and waiver of all moral rights. Entrant warrants and represents that their entry is original and does not infringe the rights of any third party and hereby agrees not to instigate, support, maintain or authorize any action, claim or lawsuit against Sponsor or its affiliates, or any other person, on the grounds that any use of the entry, or any derivative works infringe any of entrant’s rights as creator of the entry, including, without limitation, trademark rights, copyrights and moral rights or “droit moral.” All elements of all entries, including all United States and international copyrights and all other intellectual property rights in the entries, shall be owned exclusively by Sponsor. Nothing herein shall constitute an employment, joint venture, or partnership relationship between entrant and Sponsor. In no way is entrant to be construed as the agent or to be acting as the agent of Sponsor in any respect.
PRIVACY: Contest entry requires registration at www.youtube.com which will be collecting personally identifiable information, such as name, e-mail address, and phone number. By entering the Contest, you agree to the YouTube, Inc. Privacy Policy, located at: http://www.youtube.com/t/privacy. Entrant registration information will be shared with Cefiore for the purpose of administering this promotion and potential posting of entries on Cefiore and Web pages at third-party sites.
WINNERS LIST: For the name of the Grand Prize Winner, available after October 23, 2008, send your request with a self-addressed, stamped envelope to: Cefiore’s “Sweeten Your Summer with Cefiore” Contest Winner, 19481 San Jose Avenue, CA 91748. Requests must be received by October 30, 2008.

SPONSOR: The Sponsor of this Contest is: Fioretto Franchising Corp. DBA ‘Cefiore’ 19481 San Jose Ave. City of Industry, CA 91748
ADMINISTRATOR: Verse Strategic Communications 13807 Ventura Blvd. Sherman Oaks, CA 91423